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Episode 260 | How To Break Through A Revenue Ceiling

Uncategorized Mar 11, 2025

 

After being stuck at $400,000 in annual revenue for four frustrating years, I discovered some strategies that finally shattered my income ceiling. In this candid episode, I'll reveal the practical shifts that changed everything for my business growth.

You'll discover the six proven strategies that create massive breakthroughs: 

  • Expanding your audience aggressively, 
  • Investing seriously in paid traffic, 
  • Increasing conversion rates through data analysis, 
  • Strategically raising prices, 
  • Adding aligned new programs (with an important caution), 
  • Increasing the velocity of what's already working. 

Whether you're stuck at five, or six figures or trying to break through to seven, this episode provides the practical blueprint to finally shatter your revenue ceiling. Let's cuts through the noise with actionable advice that works across all coaching business models, focusing on the fundamentals that create sustainable growth rather than shiny object strategies.

Discover how to au...

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Episode 259 | How To Sell a 'Non-Money-Making' Offer

Uncategorized Mar 04, 2025

Not all coaches help clients make more money—but that doesn't mean you can't command premium prices. In this value-packed episode, Colin tackles the common challenge faced by relationship coaches, parenting experts, health advisors, and other transformation experts: how to sell your offer when your results aren't directly tied to dollars and cents.

Drawing from his own journey as a life coach and the success stories of his students, Colin reveals three powerful strategies that will help you articulate value in a way that resonates deeply with potential clients:

  1. Learn to showcase the full transformation (beyond the surface-level benefits)
  2. Create a unique process that positions you as the only solution
  3. Master the art of helping clients quantify their own value (with the exact questions to ask)

Whether you're struggling to fill your programs or simply want to increase your prices, this episode provides the practical framework to communicate the true worth of your services—even wh...

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Episode 258 | 3 Quick Money Making Strategies For 2025

expert edge Feb 25, 2025

For years, I thought making money as a coach or course creator had to be complicated—big launches, fancy tech, and endless prep. But the truth is, you’re probably sitting on untapped income right now. You don’t need more time or resources; you just need simpler strategies.In this episode, I share three quick, practical ways to start making fast, easy money using what you already have. If you’re ready to simplify your business and boost your income without overcomplicating the process, this episode is for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

 

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

 

Check out the Podcasts featuring Colin & Sarah:

Part 1: https://www.expertedgepodcast.com/blog/episode244

Part 2: https://www.expertedgepodcast.com/blog/episode245

 

For all the show n...

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Episode 257 | How To Step Into A More Abundant Identity

expert edge Feb 18, 2025

For years, I thought success was all about your strategy—the perfect offer, the perfect pitch, the perfect marketing process. But the truth is, your business will never outgrow your identity. If you see yourself as someone who just “gets by,” you’ll always hit an invisible ceiling—no matter how many strategies you try. In this episode, I break down three key shifts that will help you step into a more abundant identity. If you’re ready to break through, this episode is for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

 

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

 

Check out the Podcasts featuring Colin & Sarah:

Part 1: https://www.expertedgepodcast.com/blog/episode244

Part 2: https://www.expertedgepodcast.com/blog/episode245

 

For all the show notes and links:

https://www.expe...

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Episode 256 | [Case Study] Scaling to $1M+ & Predictable Growth Using One Presentation w/ Verena Tschudi & Lauren Monique

expert edge Feb 11, 2025

Scaling a coaching business doesn’t have to mean working more hours. Just ask Verena Tschudi and Lauren Monique—two coaches who hit roadblocks before finding their breakthrough with Sell From Stage Academy®. Verena was stuck at $200K-$300K per year, and Lauren struggled to scale beyond one-on-one coaching. The game-changer? One high-converting presentation. In this episode, they share how this strategy helped Verena break past $1M and gave Lauren predictable growth in her business. If you’re ready to scale smarter, don’t miss this one!

 

Sell From Stage Academy is currently open for just a few days. 

https://sellfromstageacademy.com

  

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodc...

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Episode 255 | The Speaking Profit Formula To Sell From Any Stage - Part 3 of 3

expert edge Feb 08, 2025

The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode!

 

During this episode you’ll discover: 

 

  • The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)
  • The new beliefs you must adopt to command a virtual or live stage (they are very different to what you think)!
  • The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results).

 

And more!

 

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Episode 254 | The 6 Conversion Secrets For Selling From Virtual & Live Stages - Part 2 of 3

expert edge Feb 06, 2025

 

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: 

  • The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly) 
  • How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!
  • The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master the ar...

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Episode 253 | The Mindset To Confidently Sell From Virtual & Live Stages - Part 1 of 3

expert edge Feb 04, 2025

The majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.  

During this episode you’ll discover:

  • The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works 
  • The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business
  • The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your programs

Want to truly master th...

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Episode 252 | How to build an automated client machine

expert edge Jan 28, 2025

Imagine waking up to find new clients already signed up for your program—before you’ve even had your morning coffee. That’s the magic of an automated client machine: a system that scales your business, drives consistent growth, and gives you the freedom to focus on what matters most. In this episode, I break down the common mistakes that keep coaches and experts stuck in manual, one-to-one work and share how to transition to a scalable, on-demand system. If you’re ready to build a business that works for you (even while you sleep), this episode is a must-listen!

 

Colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode252

Connect with Colin on Instagra...

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Episode 251 | The psychology of high converting offers

expert edge Jan 21, 2025

Having a great program isn’t enough—it’s your offer that makes people say, “I need this in my life.” In this episode, I share the story of how my first program flopped, the game-changing lessons I learned from refining my offer, and how those lessons helped me create a multi-million-dollar success. If you’re struggling to sell your incredible program, the problem isn’t the content—it’s the way you’re packaging it. Tune in to learn the psychology behind a high-converting offer and discover how to make yours irresistible. This is a must-listen for anyone struggling to sell their program!

 

Colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode251

Connec...

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