Episode 286 | The Scaling Ladder
Most coaches think scaling is about finding the perfect funnel, running the right ads, or tweaking their webinar script until it’s flawless.
But here’s the truth: growing to a million isn’t about hacks, it's about climbing the right ladder, one phase at a time.
In this episode of The Expert Edge, I break down the Million Dollar Scaling Ladder the exact journey I took from 120 hours of free coaching to running a multi-seven-figure business (without burning out).
You’ll learn:
- The four distinct phases of business growth and what to focus on at each one so you don’t waste time or stall out.
- When to hire your first team member (and when to stop doing everything yourself).
- The identity shift you must make to break through the $500K–$1M ceiling and step into true CEO leadership.
If you’ve been hustling to grow but feel like you’re spinning your wheels or stuck at the same revenue level, this episode will show you what’s missing and how to climb to the next step without skipping the ones that matter most.
Listen now and discover how to make your next presentation not just good but magnetic.
[Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.
Check out the details here:
https://training.colinboyd.co/inner-circle-mastermind-application
Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you.
PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at
https://onepresentationawaybook.com/
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode286
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
TOOLS COLIN RECOMMENDS:
- Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/
- Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
Listen to more of my podcast here:
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Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and easily convert them into your programs (without ever needing to be pushy or feel uncomfortable selling.)