Episode 288 | Niching, Memberships, and Scaling w/ Valerie Feghali
Most coaches and course creators think they have a traffic problem…
But what they really have is a model problem.
In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membership with thousands of paying subscribers.
We unpack:
- How niching down (to a “scary specific” audience) allowed Valerie to scale faster and attract higher-quality buyers.
- Why memberships are one of the most predictable ways to build recurring revenue without burning out creating endless new content.
- The simple paid ads funnel that pays for itself while warming up buyers for your higher-ticket programs.
If you’ve ever wondered whether you should niche tighter, start a membership, or simplify your business model so it works without you glued to your laptop 24/7, this episode is for you.
Listen now and discover how to turn your offer into a scalable, recurring-revenue machine.
[Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.
Check out the details here:
https://training.colinboyd.co/inner-circle-mastermind-application
Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you.
PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at
https://onepresentationawaybook.com/
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode288
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https://www.instagram.com/colinboyd/
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- Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
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THE CONVERSION STORY FORMULA™
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Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and easily convert them into your programs (without ever needing to be pushy or feel uncomfortable selling.)