The right messaging will largely determine how successful you are as an expert or course creator. Unfortunately, so many get this wrong. 99% try to appeal to their audience's logic opposed to their emotion. When you appeal to your audience's emotion and meet them where they are at, you instantly build real rapport. My guest today, Brandon Lucero, is the leading expert on how to create the right messaging within your marketing and content to tap into your audience's emotion & drive them to take action.

In this episode you'll discover:

• How to be very specific with your messaging while still reaching a very large general sized audience.
• The 3 phases that allow you to get the most out of the content/creatives you already have data on - this is genius!!
• A totally different perspective on how to find your ideal client without boxing yourself into a specific niche - this is also brilliant!
• And a whole lot more... You don't want to miss this episode!

If you found this valuable please...

Building a brand that actually becomes known and trusted follows a specific formula. One shift that most experts brand would benefit from is to clearly identify the external issue your customer has and connect it with an internal issue.  For example, entrepreneurs think they need money but what they really need is a strategy. My guest today - Jamal Miller utilized this strategy, among many others discussed on this episode, that allowed him to go from food stamps to 7 figures ridiculously fast. So fast that he doesn't even remember making his first 6 figures.

In this episode we discuss:

- The power of a membership program and how Jamal set his up to create a community that breeds a family feel & strategic growth for his members

- How people actually value your struggles more than your success - this is key to getting them to trust you

- Being the best in your area of expertise isn't necessarily going to get you the best results but Jamal reveals what will

- And a whole lot...

Growth in your life only happens when you reflect on the lessons you've learned and apply them moving forward.

In this episode I share with you 5 big life and business lessons that I have learned in 2022 which I will be applying even more in 2023. In this episode I unpack some specific lessons about friendships, marriage and relationships. I dive deep into how to leverage growth strategies for your business and the actions you can take to make sure your 2023 is even more successful than the last 12 months.


[Exciting Announcement]

We’ve decided to open up a NEW high-level Mastermind group in 2023. This is for established Expert business owners who want to have access to high-level entrepreneurs and grow their business beyond a million dollars.

If you’re interested in finding out more, go to the link below:

https://training.colinboyd.co/mastermind


If you found this valuable please take a screenshot and share it on Instagram and tag @colinboyd

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As a business owner, surrounding yourself with the right people can catapult your business to levels you cannot take yourself. Sure, for a short time you can do things alone and try to work it out yourself, but at a certain point your growth will be hindered if you aren't around people who will help take you to the next level.  

This is exactly why I’m  personally actively involved in paid Mastermind groups. They have given me access to networks and strategies that I could have never created on my own. 

In this episode I reveal the five big mistakes that people make when they start a Mastermind group or they consider joining a Mastermind group. Avoiding these mistakes will help you to design a Mastermind experience for your clients that is exceptional, and it will also help you to decide whether a Mastermind group is a right fit for you.


[Exciting Announcement]

We’ve decided to open up a NEW high-level Mastermind group in 2023. This is for established...

There’s a big mistake I notice most experts make when they tell their story. That being, they tell their origin story instead of their conversion story. Now this is great if you're telling your story to your mom, but frankly your audience doesn’t care about your origin story. In this episode, I break down the difference between an origin story and a conversion story. I also go over the 3 questions that your story needs to answer in order to make it a ‘conversion story’ as well as the 3 mistakes that you must avoid when telling your story. This is the most important part of any presentation. Make sure you give this episode a listen!

If you found this valuable please take a screenshot and share it on Instagram and tag 

@colinboyd  

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

Discover how to authentically connect with your audience...

Many coaches don't know how to charge what they are worth.

If you are one of them, then today's episode is going to unlock a new level for your business.

In this episode, we discuss the three most important ideas that have helped me to raise my prices sell at a premium - without losing my integrity or feeling like you are ripping people off! You'll discover how to own your true value and charge what you are really worth.

ANNOUNCEMENT: We are currently open for enrollment in Sell From Stage Academy® until Nov 3rd, 2022 11:59PM PST

If you decide to join the Academy, send me a DM on instagram and let me know you joined through the podcast!

INSTAGRAM: @colinboyd

CONNECT WITH COLIN:

www.sellfromstageacademy.com

www.expertedgepodcast.com

@colinboyd

Join Sell From Stage Academy VIP Waitlist

Connect with Colin on Instagram

Check out Colin's Virtual Studio Setup and checklist

Listen to more of my podcast here:

TOOLS COLIN...

In this episode, I interview one of our Sell From Stage Academy® and ELITE members KT Merry.  She is a renowned luxury and destination photographer and recently started her Expert business with great success. In this interview, we dive deep into the strategies that have very quickly moved her towards having multi-six-figure launches. In fact, using the Sell From Stage Formula she created a $393,000 webinar launch on her second attempt! As always this interview is practical and useful so that you can apply the ideas to your business right away.

If you are interested in Sell From Stage Academy® make sure to register yourself for the VIP waitlist as it only opens a few days a year

Connect with Colin on Instagram

 CONNECT WITH COLIN:

www.sellfromstageacademy.com

www.expertedgepodcast.com

@colinboyd

Join Sell From Stage Academy VIP Waitlist

Connect with Colin on Instagram

Check out Colin's Virtual Studio Setup and checklist

Listen to more of my podcast here:

...

Trends show that video currently is the biggest media platform and will continue to grow in the future!  The problem is that creating good quality videos that both connect with your audience and move them towards becoming a client can be difficult.

That's why I wanted to bring on my good friend Sean Cannell.  He is the world's leading YouTube expert and best selling author of YouTube secrets (2nd Edition). You can grab a copy of his book on the links below.

In this episode we dissect what Sean calls the Perfect Video Recipe which is the step-by-step framework for creating videos that engage and also entice the viewer to keep watching. I personally took a ton of notes and I know you will really enjoy this episode. 

If you found this valuable please take a screenshot and share it on Instagram and tag 

INSTAGRAM: @colinboyd  @ seancannel

Register for the “Sell from Webinar and Live Stages” training series starting on Oct 20th 

You can...

Presenting on Virtual or Live Stages is the easiest and fastest way to build authority and connection with your audience. 

Here is why...when you combine authority and connection you get conversion. 

However, running a presentation that generates connection is an art unto itself. 

If you don’t connect with the audience you end up with a few claps but no clients. In this week’s episode I go over 3 tips that will help you build that connection which will lead you to significantly more profitable webinars and live presentations.  

If you found this valuable please take a screenshot and share it on Instagram and tag 

@colinboyd  

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

Register for the “Sell from Webinar and Live Stages” training series starting on Oct 20th

Discover how to authentically connect...

Have you ever been in a place in your life or business where you felt stuck or down in the dumps, like there's no way out? I've felt this numerous times. Anytime I feel like this I go back to a very powerful model that has had a profound impact on my life. This model helps go from a place of despair and gloom to hope and clarity. There are 3 phases of this simple yet powerful model. In this week's episode I break down these 3 phases and give examples of how I have applied them in my life.

If you found this valuable please take a screenshot and share it on Instagram and tag 

@colinboyd  

Make sure to hit the "Subscribe" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

Register for the Sell From Stage Academy® VIP Wailist so you get all the special bonuses when we open next...