When it comes to your marketing, your funnel is the driving force behind your profitability. The more optimized the funnel, the greater the profitability. Period. Most coaches and online course creators know this, but what many don’t know is how to really go about making sure their funnels are optimized. They tend to over do things or not do enough. When in reality it’s a fine line that you need to walk in order to get it right. In this episode, I brought funnel expert Michelle Fernandez on so that she can share with you the mistakes you need to avoid as well as the optimization you need to do in order to get the most out of your funnels!

Michelle’s Instagram: @themichellefernandez

Michelle's Optima Funnel Software: http://colinboyd.co/optima

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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As coaches, we get into this industry to create freedom. Time freedom and financial freedom. With this goal in mind, it’s essential that we create smart money habits. The kind that exponentially speeds up our journey to that desired freedom stage of life. Now while that sounds nice, most people don’t really know how to do this properly and systematically so that the process is simple as opposed to confusing. In this episode, I brought my good friend Mel Abraham on so that he could share with you his uniquely effective strategies on how to build your own money machine no matter your current financial situation. 

Mel’s book: yourmoneymachinebook.com

Graham’s Instagram: @melabraham9

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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One of the most common mistakes I see coaches make is they try to copy the path that somebody else took to succeed even if it goes against how they’re wired. Don’t get me wrong, you should definitely follow certain systems if you want to replicate results, but the majority of your business needs to be molded to your own strengths and your goals so that you are aligned without any unnecessary friction. In this episode, I brought my friend Graham Cochrane on so he could share with you how to make sure you get this critical step of alignment in place so that everything you do is an expression of your vision.

Graham’s book: therebelbook.com 

Graham’s Instagram: @thegrahamcochrane

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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It’s no secret that AI is not only here but here to stay. In fact, the AI we see today is probably the worst version that we’ll ever see. This is a bit obvious as with time comes innovation and progress, so like the internet once saw the slow dial ups, AI will certainly progress as well. As for how far? Only time will tell. But what I do know is that the more you understand it the better you can either prepare or use it to your advantage. That’s why on this episode I brought Ben Angel of Entrepreneur magazine on to discuss what a future with AI might look like.  

Ben’s Website: TheWolfOfAI.co

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Every brand knows that they need to be known, liked and trusted if they want to truly thrive. As a coach, you are the brand, so this holds especially true for you. Now there are countless ways for someone to go about building their brand. But some strategies are much more effective & potent than others. Which is why on this episode I brought on Brandon Turner, Personal Branding and Real Estate Investing Expert, to share with you the personal branding strategies that he used (and uses) to become one of the biggest influencers in the Real Estate Investing niche. 

Brandon’s Instagram: @BeardyBrandon
Brandon’s Website: Odcfund.com

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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You can get a lot wrong as a coach and still be very successful. But there is one thing that, if you get it wrong, your chances of success plummet. And that thing is your messaging. Your messaging is the foundation of all of your marketing and if this is off then it sets off a chain reaction and every other aspect of your marketing becomes significantly less effective. So during this episode I go over 3 messaging mistakes that you need to avoid at all costs as well as what you need to do instead to make sure your marketing foundation is on solid ground.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Not all great stories are told by speakers but all great speakers tell stories. This is the secret to why some speakers have you hanging on their every word and chomping at the bit to take some form of action. The key here though is to not just tell any old story but to tell stories that are captivating with a purpose. During this episode I share with you a few of my rare stories that I rarely share as well as the 3 elements you need to incorporate into your story if you really want to take them to the next level.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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You probably hear about workshops, master classes & bootcamps all the time. Invite after invite in your inbox. There’s a real good reason for this and it’s because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in person live workshops. However, there’s one big problem with live in person workshops and that’s that few know how to run them correctly. So tune into this episode so you can discover the secrets to running a great workshop!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Going viral is the holy grail of organic marketing. It’s what almost all content creators dream of when they’re coming up with idea after idea. But what most coaches and creators don’t know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. This is why I brought in Instagram Reels expert, Anneke Odendall. In this episode, she shares with you the exact strategies and tips she uses to get your content to go viral. 

Guide: 7 types of reels that convert

Instagram: @pinksparrowsocial

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don’t know how to get started building these relationships or the ones that are actively trying are going about it all wrong. Because of this and the massive effect it has had on my business, I decided to record this episode all about my strategies on how I go about building influential relationships.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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