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Episode 263 | How to Be Confident When Having a Conversation with a Stranger – Part 2

expert edge Apr 01, 2025

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is—there's a simple shift you can make that will change everything.

In this episode, I walk you through the next level of conversation mastery:

  • How to instantly read the room and adjust your approach to create rapport quickly.
  • The power of asking the right questions to guide conversations toward genuine connection.
  • Why being intentional with your words (and silence) can dramatically improve your impact.

Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes—less awkward.

If you want to stop feeling like a deer in headlights when talki...

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Episode 262 | How to Be Confident When Having a Conversation with a Stranger – Part 1

Uncategorized Mar 25, 2025

So many struggle with something that has the power to change everything—conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don’t know what to say next. We’ve all been there. But here’s the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will.

In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact:

- How your body language shapes the way people perceive you before you even say a word.
- A subtle shift that creates deeper, more natural connections.
- The key to guiding conversations effortlessly, so they feel engaged instead of forced.

If networking, small talk, or meeting new people has ever felt intimidating, this episode is for you. Let’s make conversations feel natural—and even enjoyable.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

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Episode 261 | Overcoming Discouragement, Failure and Feeling Stuck

expert edge Mar 18, 2025

After seeing so many talented coaches and course creators feeling stuck, discouraged, and uncertain, I knew we had to have this conversation. The truth is, the energy in the world right now—fear, uncertainty, disillusionment—is affecting all of us. But here’s the key: challenges don’t define you; they shape you.

In this episode, I break down the three biggest mindset traps that keep experts from breaking through:

  • Believing that setbacks mean failure – How one painful business loss led me to restructure and scale to millions.
  • Comparing yourself to others online – Why the most "successful" people you see are struggling more than you realize.
  • Waiting for the “right” time – The deeply personal story of why I stopped waiting and took action—even in the hardest season of my life.

If you’re feeling stuck or like your breakthrough is always just out of reach, this episode will give you the perspective shift you need. The economy may be uncertain, but your ability to adapt and serve is...

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Episode 260 | How To Break Through A Revenue Ceiling

Uncategorized Mar 11, 2025

 

After being stuck at $400,000 in annual revenue for four frustrating years, I discovered some strategies that finally shattered my income ceiling. In this candid episode, I'll reveal the practical shifts that changed everything for my business growth.

You'll discover the six proven strategies that create massive breakthroughs: 

  • Expanding your audience aggressively, 
  • Investing seriously in paid traffic, 
  • Increasing conversion rates through data analysis, 
  • Strategically raising prices, 
  • Adding aligned new programs (with an important caution), 
  • Increasing the velocity of what's already working. 

Whether you're stuck at five, or six figures or trying to break through to seven, this episode provides the practical blueprint to finally shatter your revenue ceiling. Let's cuts through the noise with actionable advice that works across all coaching business models, focusing on the fundamentals that create sustainable growth rather than shiny object strategies.

Discover how to au...

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Episode 259 | How To Sell a 'Non-Money-Making' Offer

Uncategorized Mar 04, 2025

Not all coaches help clients make more money—but that doesn't mean you can't command premium prices. In this value-packed episode, Colin tackles the common challenge faced by relationship coaches, parenting experts, health advisors, and other transformation experts: how to sell your offer when your results aren't directly tied to dollars and cents.

Drawing from his own journey as a life coach and the success stories of his students, Colin reveals three powerful strategies that will help you articulate value in a way that resonates deeply with potential clients:

  1. Learn to showcase the full transformation (beyond the surface-level benefits)
  2. Create a unique process that positions you as the only solution
  3. Master the art of helping clients quantify their own value (with the exact questions to ask)

Whether you're struggling to fill your programs or simply want to increase your prices, this episode provides the practical framework to communicate the true worth of your services—even wh...

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Episode 258 | 3 Quick Money Making Strategies For 2025

expert edge Feb 25, 2025

For years, I thought making money as a coach or course creator had to be complicated—big launches, fancy tech, and endless prep. But the truth is, you’re probably sitting on untapped income right now. You don’t need more time or resources; you just need simpler strategies.In this episode, I share three quick, practical ways to start making fast, easy money using what you already have. If you’re ready to simplify your business and boost your income without overcomplicating the process, this episode is for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

 

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

 

Check out the Podcasts featuring Colin & Sarah:

Part 1: https://www.expertedgepodcast.com/blog/episode244

Part 2: https://www.expertedgepodcast.com/blog/episode245

 

For all the show n...

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Episode 257 | How To Step Into A More Abundant Identity

expert edge Feb 18, 2025

For years, I thought success was all about your strategy—the perfect offer, the perfect pitch, the perfect marketing process. But the truth is, your business will never outgrow your identity. If you see yourself as someone who just “gets by,” you’ll always hit an invisible ceiling—no matter how many strategies you try. In this episode, I break down three key shifts that will help you step into a more abundant identity. If you’re ready to break through, this episode is for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

 

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

 

Check out the Podcasts featuring Colin & Sarah:

Part 1: https://www.expertedgepodcast.com/blog/episode244

Part 2: https://www.expertedgepodcast.com/blog/episode245

 

For all the show notes and links:

https://www.expe...

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Episode 256 | [Case Study] Scaling to $1M+ & Predictable Growth Using One Presentation w/ Verena Tschudi & Lauren Monique

expert edge Feb 11, 2025

Scaling a coaching business doesn’t have to mean working more hours. Just ask Verena Tschudi and Lauren Monique—two coaches who hit roadblocks before finding their breakthrough with Sell From Stage Academy®. Verena was stuck at $200K-$300K per year, and Lauren struggled to scale beyond one-on-one coaching. The game-changer? One high-converting presentation. In this episode, they share how this strategy helped Verena break past $1M and gave Lauren predictable growth in her business. If you’re ready to scale smarter, don’t miss this one!

 

Sell From Stage Academy is currently open for just a few days. 

https://sellfromstageacademy.com

  

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodc...

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Episode 255 | The Speaking Profit Formula To Sell From Any Stage - Part 3 of 3

expert edge Feb 08, 2025

The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode!

 

During this episode you’ll discover: 

 

  • The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)
  • The new beliefs you must adopt to command a virtual or live stage (they are very different to what you think)!
  • The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results).

 

And more!

 

Want to truly master the...

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Episode 254 | The 6 Conversion Secrets For Selling From Virtual & Live Stages - Part 2 of 3

expert edge Feb 06, 2025

 

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: 

  • The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly) 
  • How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!
  • The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master the ar...

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