Most coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging is complicated or unclear, your audience is going to move on. My guest on this week's episode, Donald Miller, is a legend at this (among other things). During this episode he shares…

• How to simplify your messaging down to a tagline so that you own a problem and become the go to solution. 
• 3 mental shifts that he has made throughout his life that has resulted in him becoming one of the biggest names in the expert business
• 3 hacks that anyone can use when they find themselves in a tight spot, like cashflow or any type of bind. 

And much more! Don’t miss this episode!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

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Every successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week’s episode - Lindsay Williams is no different. Like any entrepreneur, she had some hurdles she needed to overcome to get to where she is now, which is a $20k/month business. But her real breakthrough came when she niched down & when she followed the Sell From Stage strategies provided in the Academy. During this episode, she breaks down her journey and how she got to the point of using just 1 presentation to drive almost all of her revenue!

Sell From Stage Academy is currently open for just a few days. 

https://sellfromstageacademy.com

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode!

During this episode you’ll discover: 

• The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)
• The new beliefs you must adopt to command a virtual or live stage (they are very different to what you think)!
• The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results).

And more!...

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: 

• The difference between information-based training and decision based training (this one distinction recently took Jon Acampora's webinar from 3 to 14% conversion rate instantly) 
• How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!
• The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

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The majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.  

During this episode you’ll discover:

• The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works 
• The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business
• The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your...

Most course creators and coaches are left spinning their wheels when their offer isn’t selling. Oftentimes they'll think it’s their content in the course that’s the issue or sometimes they think they need to add more “how to” information to their presentation to sell it. Neither of these are true. In fact, I have found that there are 3 main reasons why your offer isn’t selling and once you fix these issues your course is likely to fly off the digital shelves. I go over these 3 mistakes and their remedies on this week’s episode!

Want to truly master the art of selling from virtual and live stages?  

Don't miss this exclusive live Workshop series starting Jan 29th called: Selling From Virtual & Live Stages

Register here: http://colinboyd.co/stages

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the...

One of the most common phrases you’ll hear in the coaching space is to “stop selling time for money”. And while I wholeheartedly support this idea, I don’t think it applies to every coach. It totally depends on what season you are in. If you’re new, then getting some reps in is a good idea and if you’re a bit more seasoned then by all means you should look into transitioning away from trading time for money. In this episode, you’ll discover when and how to go about this transition as well as the 4 market to message levels you need to be aware of in order to sell your stuff effectively so that this concept can become a reality for you.  

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear...

One of the most common phrases you’ll hear in the coaching space is to “stop selling time for money”. And while I wholeheartedly support this idea, I don’t think it applies to every coach. It totally depends on what season you are in. If you’re new, then getting some reps in is a good idea and if you’re a bit more seasoned then by all means you should look into transitioning away from trading time for money. In this episode, you’ll discover when and how to go about this transition as well as the 4 market to message levels you need to be aware of in order to sell your stuff effectively so that this concept can become a reality for you.  

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear...

If you look next to any successful company or coach, you’ll surely notice a strong personal brand by their side. In today’s business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, your personal brand often precedes your introduction. Meaning people are usually looking you up before they ever decide to buy from you or reach out. I can’t stress the importance of your personal brand enough, and it’s why I had Personal Branding Expert - Chris Harder on this week’s episode!

Chris’ Instagram: @ChrisWHarder

For daily positive wealth inspiration texts from Chris, text the word “daily” to: 3104210416

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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A common characteristic I notice that some coaches and course creators I work with have, is they tend to focus on what can go wrong instead of what can go right. For example, when they are getting ready to do their first big launch all of these negative “what ifs” tend to come to the surface. When in reality, a much more positive outlook would be “what can I do to make sure things go right?” My guest on this week’s episode, Niyc Pidgeon, is a Positive Psychologist and an expert on making this shift from negative to positive perspective. You don’t want to miss this episode as she does a guided meditation that will show you how to integrate this concept into your life! 

Niyc’s Instagram: @NiycPidge

Niyc Pidgeon website: https://www.niycpidgeon.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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