Most coaches and course creators think they have a traffic problem…

But what they really have is a model problem.

In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membership with thousands of paying subscribers.

We unpack:

• How niching down (to a “scary specific” audience) allowed Valerie to scale faster and attract higher-quality buyers.
• Why memberships are one of the most predictable ways to build recurring revenue without burning out creating endless new content.
• The simple paid ads funnel that pays for itself while warming up buyers for your higher-ticket programs.

If you’ve ever wondered whether you should niche tighter, start a membership, or simplify your business model so it works without you glued to your laptop 24/7, this episode is for you.

Listen now and discover how to turn your offer into a scalable, recurring-revenue machine.

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