One of the most important skills you can develop as a coach and course creator is the ability to clearly articulate your audience's "flagship problem" and the fact that what you have to offer solves this problem. Mastering how to articulate the problem, so that it becomes urgent and important is a crucial part to any marketing sales campaign. So how do you find out your audience's flagship problem? By going through and answering the 4 questions I laid out during this Episode of The Expert Edge!  Enjoy. 

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Why is it that some people say they want to achieve a certain goal and they follow through, while others with the same goal fall short? On today’s episode, we unpack how your values and self worth are the driving factors behind this phenomena. 

Today’s guest, Dr. John Demartini, is a world-leading human behavior specialist, philosopher, international speaker, best-selling author, and the founder of The Demartini Method - a revolutionary tool in modern psychology. He is exceptional at dissecting and explaining individual behavior while also giving the remedy for that individual to maximize their potential. If you find yourself stuck or falling short on reaching goals in your life, this episode will be a big eye opener for you while giving you clarity and direction. 

You can go through Dr. John Demartini's Value Determination Process Here: Click Here

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One of the big draws to building a digital expert business is the ability to automate a lot of the work. Outside of the marketing and a few technical aspects, you can literally automate the bulk of the sales process allowing you to make money while you sleep! However, one of the keys to making automation work is NOT to automate too soon. In this episode, I reveal how and when you should move from the Live Launch model to an Automated model as well as what you need to understand about your audience before you make the move.  

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Love this podcast? Write a review and give it a 5 star rating! I’d love to hear from you.

Register for the free bonus training where you’ll discover the 5 secrets to selling from webinar & live stages.

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A lot of entrepreneurs get started with the dream of someday selling their business while cashing in with a big exit. However, in the expert industry, oftentimes you are “the brand”. So the idea of selling your company becomes much more challenging. My guest on this episode, Lise Kuecker, has exited 6 companies already and shares how she has built another 8 figure business by not only simplifying her offers but by rebranding and changing the focus of her company allowing herself to be taken out of the equation! If you’re in the expert industry and have ever thought about an exit one day, this is the episode for you!

Lisa’s LinkedIn: https://www.linkedin.com/in/lisa-kuecker-655965129/

StudioGrow Instagram: https://www.instagram.com/studiogrowco

Lisa’s Website: https://studiogrow.co/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

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Most entrepreneurs start their businesses with the thought of creating an amazing life that allows them the cash flow and freedom to live out their dreams. Unfortunately, the majority tend to get stuck In their business and don't make the correct investment decisions to generate further cash flow.

In today's episode, I interviewed number one Wall Street best-selling author Justin Donald about his journey to retiring at the age of 37 and how he now helps other entrepreneurs just like you to invest their money and build lifestyle cash flow.  This way you have more choice freedom and experiences in your life because you're not chained to your business.   In this episode, we talk about how he transitioned his business to create more systems for freedom and also how he built Investments to generate a personal lifestyle cash flow that enabled him to retire at such a young age. I trust you’ll enjoy this episode as it enables you to get greater insight to become a lifestyle...

Entrepreneurs are notorious for working relentlessly in their business, often to the detriment of their freedom and personal life. As their businesses grow bigger and bigger, their freedom tends to dwindle more and more. I know this first hand as it was definitely an issue I’ve had to work through numerous times in the past. In this episode I share 4 big pillars to give a foundation for how to get more time off in your business all while not sacrificing your businesses growth. In fact, your business will grow when you implement these pillars AND you’ll have more time off!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Discouragement is a common circumstance in life. As an entrepreneur, this can tend to get amplified due to the vast amount of challenges that come our way. It’s important to A.) recognize discouragement when it hits you and lingers and B.) how to overcome it and move into a higher state or a higher level both within yourself and in your business. In this episode, I share some really discouraging moments in my life/career and the strategies I used to overcome them so that when you too are in a season of discouragement, you can use them to move on and thrive!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Register for the free bonus training where you’ll discover the 5 secrets to selling from webinar & live stages.

...

One of the most important relationships you'll ever have in your life has nothing to do with your friends, your family, or even yourself. In today's podcast, we unpack the idea of how your "relationship with uncertainty" will be one of the defining factors as to whether you continue moving towards success or struggle to go to the next level.

Today's guest, Joe Pane, is a good friend and early mentor of mine who is exceptional at explaining how we as coaches and entrepreneurs reprogram our minds to view uncertainty in a more healthy and resourceful manner. If you find yourself in fear, stuck, or procrastinating the bigger decisions in your life then this podcast will help you to get unstuck and start moving towards the destiny you truly desire.

Joe is also running a free 3-part video series called "Uncertainty Mastery Bootcamp" where he'll share more insights into how to improve your relationship with uncertainty and therefore improve the quality of your life and business.

Go to the...

Your emotions determine the quality of your life. You can have the most amazing things happening externally in your world, but if you aren't feeling love, compassion, and wellness on the inside, it doesn't matter. 

After coaching thousands of people around the world, one pattern I've noticed is that the main thing that stops people from going to the next level is not their business challenges, it's their emotional challenges. This is exactly why I wanted to bring a good friend of mine, Diana Guintu onto the podcast to talk about her four-step HEAL process for removing emotional blocks. In this podcast, we unpack her system which enables entrepreneurs to resolve emotional blocks from their past so that they can step up and step into the next level.

Diana also shared her "3 Secrets To Remove Emotional Blocks Guide" completely for free:

Click Here to Get Diana's Guide

Connect with Diana:

https://www.dianaguintuspeaks.com/

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There are two skills that I noticed people at a high level in this Expert industry have. Number 1, they know how to build a brand. Number 2, they know how to communicate value from a stage and convert clients. The guest we have on today's podcast Kristen Boss has mastered both of them. In fact in her first ever live event that she ran recently she made over 2 million dollars in 2 days. But even more than this she's been able to build a following on her social platforms of true die-hard fans.

In this episode we unpack her philosophy and strategies behind building a truly engaged brand and how she was able to run an incredibly successful and lucrative event, especially as it was her first one ever!

Connect with Kristen:

Instagram: https://www.instagram.com/thekristenboss/

Website: https://kristenboss.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so...