If your launches feel like you’re throwing spaghetti at the wall (and praying something sticks), this episode is going to be a game-changer.

In this week’s Expert Edge, I unpack the invisible strategy behind every thriving expert business; conversion events. These are the moments where your audience moves from “just watching” to “I’m in.”

You’ll discover:

• Why most experts are skipping the single biggest driver of sales (and how to fix it fast).
• The simple tweak that turns a quiet list into a conversion machine without adding more content.
• How to use conversion events to stack momentum so your business doesn’t just get a quick cash bump, but builds consistent revenue month after month.

Whether you run live webinars, challenges, in-person events, or just send a killer email series, this episode will help you stop relying on random bursts of inspiration and start creating intentional conversion moments that turn leads into loyal clients.

Listen now and unlock more flow (and sal...