I made $38,000 today. From one sale. One coaching client. A couple of sessions.

Seven days ago, I told my Inner Circle group "I'm allowing another $50,000 to flow into my life this month." Not hoping. Not wishing. Allowing.

Within seven days, it happened.

In this solo episode of The Expert Edge, I break down how to attract high ticket clients. Not just close them. Attract them. 

Because when you shift internally, everything external shifts too.

Before you roll your eyes and think this is manifesting woo-woo nonsense, let me be clear: this isn't about vision boards and hoping the universe delivers cash to your doorstep. It's about giving yourself permission to receive more money. And most coaches haven't done that yet.

You've capped yourself. Maybe it's $5K a month. Maybe it's $20K. Maybe it's $100K a year. Whatever it is, you hit that number and your brain goes "Okay, that's enough. Let's not get greedy."

The problem isn't your offer. It isn't your marketing. It isn't your funne...

Check out Gary’s Why Discovery resource here: https://colinboyd.co/gary

"Yeah, I'm a coach too."

"Yeah, I'm a speaker too."

You know what happens when you say that? Nothing. You blend in with everyone else who does what you do.

In this episode of The Expert Edge, I sit down with Gary Sanchez, founder of The Why Institute, who's helped over 400,000 people discover their why. Gary spent 20 years becoming one of the best dentists in the world - state-of-the-art technology, premier training, top mentors, every certification you could get.

And his practice kept getting smaller.

He worked harder than anyone he knew and blended in with every other dentist who said "Yeah, I'm a dentist too."

The problem wasn't his skills. It was that he didn't know what to say that separated him from everyone else. So he spent eight months with Simon Sinek discovering his why. Then he did what every great entrepreneur does: he found a better way.

Now instead of taking eight months, Gary can help you di...

This week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers.

"I am lucky to have this job."

That sentence just cost you $50,000. Maybe more.

Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs.

You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance.

And then you wonder why you can't charge what you're worth.

In this episode of The Expert Edge, I sit down with Richa Bansal, founder of Pink Careers, who's built a seven-figure business teaching women how to step into leadership roles and get paid what they're worth. Richa breaks down the exact mindset shifts that unlock everything from career moves to sales conversations to scaling your business.

We ...

You know that thing you've been ignoring?

That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of?

Your intuition has been whispering. Then speaking. Now it's probably yelling.

In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it."

Her logical brain kicked in. "What will people think? This isn't in my scope of practice."

So she parked it. Meditated. Had a baby. Kept doing the "safe" thing.

Eventually, she realized the only thing she hadn't tried was actually doing what her intuition told her to do. So she moved countries, drained her bank account, stepped into the unknown, and built exactly what her intuition told her to build.

Her five-year vision happened in 18 months.

Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas.

They weren't.

It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight.

That's what standards look like when you're a market leader.

In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better Facebook ads, more followers, or the perfect Instagram bio. But here's the truth: the reason you don't have 50,000 people on your email list isn't because you haven't figured out the funnel. It's because you haven't decided to be a leader of 50,000 conversations every single week.

I share the 3 secrets to becoming a market leader - the courageous decisions, elevated standards, and amplified authent...

"Colin, how did you get connected to these big names you’ve collaborated and worked with? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?"

Here's the honest answer nobody wants to hear: I paid to be in the same room as them.

Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer.

In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has come from relationships and friendships I've intentionally built in this industry - and I'm sharing exactly how I did it.

I walk through the mindset shifts, tactical strategies, and energy you need to bring when networking. This isn't about manipulation or playing games. It's about deciding that building relationships is important, investing to be in the right rooms, and showing up from a place of ...

I was terrified to niche down. Genuinely terrified.

I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..."

You know what happened? Nothing. Crickets.

Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem.

My business tripled.

In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do.

I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business.

What you'll learn:

→ The Niche Making Model: Person, Problem, Promise, Mec...

99% of AI use is making you less efficient, not more.

You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive.

You're not. You're procrastinating with a fancy tool.

In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking what's possible instead of solving a specific problem.

We talk about why AI without a clear problem to solve is just expensive distraction, the difference between AI assistants (that answer questions) and AI agents (that actually do the work), and how to stop burning time pretending busy work with AI is actual leverage.

Rick shares how his wife Amy gets better output from Claude than most develop...

Your course isn't the problem. Your offer isn't broken. Your pricing isn't off.

The problem is simpler - and harder to hear: People don't buy courses. They buy coaches.

In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you."

That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If you've been wondering why your offers aren't selling, it's probably not the offer. It's how you're perceived through the sales process.

You are the product. And if you don't realize that, you're missing something huge when it comes to running a coaching business.

I walk through four core principles of building a personal brand that attracts people to YOU, not just your stuff:

• Amplify your...

The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money.

And they're right. Sort of.

But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs.

In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three.

This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot.

I walk through the five key princi...