Most coaches and course creators don’t hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing.

That’s exactly what happened for my student and podcast guest, Lindsay Williams.

Before building a $20k/month business, Lindsay faced the same challenges most entrepreneurs do - unclear messaging, too many ideas, and no consistent way to turn attention into revenue. Her real turning point came when she niched down and committed to one thing: using a single, strategic presentation to sell.

In this episode, Lindsay breaks down how she simplified her business, followed the Sell From Stage framework, and now drives nearly all of her revenue from one presentation.

If you’ve ever felt like you’re working hard but your business isn’t clicking yet, this conversation will hit home.

The Sell From Stage Implementation Program is currently open for a limited time.

Join here: https://colinboyd.co/join

In...

The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode!

During this episode you’ll discover: 

• The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)
• The new beliefs you must adopt to command a live or virtual stage (they are very different to what you think)!
• The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results).

And more!

Want to truly master the...

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: 

• The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly) 
• How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!
• The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master ...

The majority of coaches understand the importance of selling from stage (live & virtual) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a live or virtual stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.  

During this episode you’ll discover:

• The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works 
• The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business
• The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your programs

Want to truly mas...

Growing your business isn’t just about better strategies, smarter funnels, or posting more content.

At a certain point, the thing holding most experts back isn’t tactical at all - it’s visibility.

In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it’s not because you’re “bad on camera” or don’t have enough confidence.

We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your identity hasn’t caught up to your goals, and why staying hidden often feels more comfortable than growing - until it doesn’t.

You’ll discover:

• Why fear of visibility is really fear of responsibility, judgment, and outgrowing your environment
• The difference between forcing confidence and building safety in being seen
• How to expand your capacity for attention, impact, and leadership without burning yourself out
...

AI is getting faster, smarter, and more accessible by the day. Content is cheaper. Tactics are everywhere. And “good enough” is now automated.

So why does it feel harder than ever to actually influence people?

In this episode of The Expert Edge, Colin breaks down what still moves humans in an AI-driven world and why influence today has far less to do with tools, prompts, or platforms… and everything to do with presence, trust, and conviction.

This isn’t an episode about fighting AI or avoiding it.
It’s about understanding the one thing AI can’t replicate, human influence, and how to lean into it more intentionally as a coach, speaker, or course creator.

You’ll discover:

• Why information no longer creates authority and what replaces it
• The invisible elements that make people trust, follow, and buy (even when they’ve seen the same ideas before)
• How to shift from “content creator” to “trusted voice” in a crowded, automated marketplace
• Why certainty, embodiment, and emotional safe...

Most workshops don’t fail because the content is bad… They fail because nothing actually changes afterward.

People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results.

In this episode of The Expert Edge, I break down what actually makes a workshop transformational instead of just informational - and how you can design experiences that create real breakthroughs for your clients (and make your offers feel like a no-brainer to say yes to).

We talk about:

• Why teaching more doesn’t create more impact - and what does
• How to structure workshops so people actually implement
• The simple shifts that turn “nice training” into “I need to work with you” moments
• How transformational experiences naturally lead into higher-level offers without feeling salesy

If you run live events, group programs, masterminds, challenges, or client intensives, this episode will completely change how y...

Big revenue months shouldn’t feel like a surprise.

Yet for most coaches and course creators, they do.

One month feels great. The next feels… confusing. And somewhere in between, you’re wondering if you did something wrong or if this is just how business works.

In this episode of The Expert Edge, I break down why inconsistent income is almost never a strategy problem and almost always a planning problem.

This isn’t about complicated spreadsheets or rigid forecasts. It’s about creating intentional space for high-revenue months before they arrive.

You’ll learn:

• Why most people plan reactively instead of proactively and how that quietly caps their income
• The simple shifts that allow your nervous system, calendar, and offers to support bigger months
• How to stop “hoping” for great months and start building toward them on purpose

If your income feels unpredictable, stressful, or harder than it needs to be… this episode will help you step back, zoom out, and create clarity around ...

What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself?

In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable.

That tension led to a realization that stung a little… and then unlocked a completely new level of growth.

Your income is a reflection of the value you believe you’re bringing and the version of yourself you’re willing to let the world see.

This isn’t a tactical episode about funnels, fonts, or posting more content. It’s a reflective conversation about the internal beliefs that quietly cap your income, shape your confidence, and determine how big you’re willing to play.

In this episode, I walk you through three belief shif...

Most people think building a personal brand is about better content, sharper hooks, or posting more consistently.

That’s part of it - but it’s not the reason some brands last while others fade the second the algorithm changes.

In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds.

You’ll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand.

Inside this episode, I unpack:

• Why being known for one clear thing matters more than doing everything well
• How consistency and care create a moat around your business
• The overlooked reason visibility (yes, volume) still matters even when your message is strong

This isn’t an episode about chasing trends or gaming platforms.
It’s about building something that still works five, ten, even twenty years from now.

If you want cli...