Social media is an essential part of a coaching business. You may not have known this when you got started in the industry but if you’ve been around for any amount of time, you certainly know now. It has given us the amazing opportunity to reach our exact audience, anywhere in the world, with a single post. There are countless positives when it comes to social media. But with every positive there is a corresponding challenge. You have the suppression of posts, the changing of algorithms, the trolls, etc… That’s why I brought social media expert Katie Wight on this episode. To get some clarity on best practices of what's working now and where our focus needs to be.

Katie’s podcast: https://strongbrandsocial.com/pages/reach-sucks-now-what
Instagram: @strongbrandsocial

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https://www.conversionstoryformula.com

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The fear of speaking in public is the granddaddy of all fears. It’s often said that people fear public speaking more than death. As a coach if you aren’t out there speaking (whether that be on a virtual or live stage) in front of your audience you’re going to get left behind. It’s really that important. If you’re one of the many that are scared to speak on stage then this episode is for you. Because I reveal the 3 shifts you can make to instantly overcome that fear of speaking. 

My Upcoming Workshop: Colinboyd.co/workshop

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode224

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If you sell anything online, whether you're a coach or creative, you know it’s not as simple as just putting up a website and then counting the moolah that comes in. There are a number of tools, software and strategies that come into play in order to take someone from prospect to customer. But for my money, NOTHING is more powerful at turning a prospect into a customer than having a High Converting Presentation. There’s so much information out there about how to run a presentation but unfortunately a lot of it is built on misbeliefs. That’s why during this episode I lay out the 3 biggest mistakes I see coaches and creatives making when they run their presentations. Fix these 3 things and you're on your way to a High Converting Presentation.

My Upcoming Workshop: Colinboyd.co/workshop

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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As a coach, or even just a human being for that matter, you will encounter your fair share of challenges throughout your life. Some of these challenges you’re going to overcome with ease and flying colors. While others may test you to your core. But there’s one quality that if you possess it, your chances of overcoming challenges will be greatly enhanced. That quality is positivity. This one quality will have the greatest impact on whether or not you succeed in almost anything in life. It’s so important that I brought Jon Gordon on to this week’s episode as he’s the go to guy in this field as a best settling author & inspirational teacher who has helped millions of people have a more positive mindset. 

Jon’s Instagram: @JonGordon11

Jon’s Website: https://jongordon.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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If I told you there is a social media platform out there that will allow you to put your content in front of your ideal audience with very little competition and at no cost, would that interest you? Well believe it or not, this platform does exist and it’s one of the biggest sites in the world and you’re probably neglecting it. This platform is LinkedIn and I can guarantee that you won’t be neglecting it anymore when you listen to this episode of the Expert Edge, where LinkedIn Lead Generation Expert Melissa Henault shares her strategies that allow her to make millions every year through LinkedIn. Don’t miss this!

Melissa's LinkedIn Lead Gen Checklist: https://burnouttoallout.co/checklist/ 

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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When it comes to your marketing, your funnel is the driving force behind your profitability. The more optimized the funnel, the greater the profitability. Period. Most coaches and online course creators know this, but what many don’t know is how to really go about making sure their funnels are optimized. They tend to over do things or not do enough. When in reality it’s a fine line that you need to walk in order to get it right. In this episode, I brought funnel expert Michelle Fernandez on so that she can share with you the mistakes you need to avoid as well as the optimization you need to do in order to get the most out of your funnels!

Michelle’s Instagram: @themichellefernandez

Michelle's Optima Funnel Software: http://colinboyd.co/optima

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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As coaches, we get into this industry to create freedom. Time freedom and financial freedom. With this goal in mind, it’s essential that we create smart money habits. The kind that exponentially speeds up our journey to that desired freedom stage of life. Now while that sounds nice, most people don’t really know how to do this properly and systematically so that the process is simple as opposed to confusing. In this episode, I brought my good friend Mel Abraham on so that he could share with you his uniquely effective strategies on how to build your own money machine no matter your current financial situation. 

Mel’s book: yourmoneymachinebook.com

Graham’s Instagram: @melabraham9

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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One of the most common mistakes I see coaches make is they try to copy the path that somebody else took to succeed even if it goes against how they’re wired. Don’t get me wrong, you should definitely follow certain systems if you want to replicate results, but the majority of your business needs to be molded to your own strengths and your goals so that you are aligned without any unnecessary friction. In this episode, I brought my friend Graham Cochrane on so he could share with you how to make sure you get this critical step of alignment in place so that everything you do is an expression of your vision.

Graham’s book: therebelbook.com 

Graham’s Instagram: @thegrahamcochrane

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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It’s no secret that AI is not only here but here to stay. In fact, the AI we see today is probably the worst version that we’ll ever see. This is a bit obvious as with time comes innovation and progress, so like the internet once saw the slow dial ups, AI will certainly progress as well. As for how far? Only time will tell. But what I do know is that the more you understand it the better you can either prepare or use it to your advantage. That’s why on this episode I brought Ben Angel of Entrepreneur magazine on to discuss what a future with AI might look like.  

Ben’s Website: TheWolfOfAI.co

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Every brand knows that they need to be known, liked and trusted if they want to truly thrive. As a coach, you are the brand, so this holds especially true for you. Now there are countless ways for someone to go about building their brand. But some strategies are much more effective & potent than others. Which is why on this episode I brought on Brandon Turner, Personal Branding and Real Estate Investing Expert, to share with you the personal branding strategies that he used (and uses) to become one of the biggest influencers in the Real Estate Investing niche. 

Brandon’s Instagram: @BeardyBrandon
Brandon’s Website: Odcfund.com

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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