You've got hundreds. Maybe thousands of people on your email list.

They opted into your lead magnet. They bought your $47 course. They got great results. Then... nothing. They just sit there.

I call it a clogged pipe.

In this episode of The Expert Edge, I break down one of the most profitable strategies you can implement in your business: conversion events. This one idea has made me over a million dollars, and it requires zero ad spend.

Here's the problem: your sales process is like an actual pipe. It gets really chunky at the front. People come in, they opt in, they buy the small thing. But only 1-3% actually upgrade to your premium offer. Meanwhile, you're over here spending money on ads trying to get new people when you've already got a warehouse full of warm people who already like you, already trust you, already bought from you.

A conversion event fixes this. Completely.

What you'll learn:

→ The clogged pipe problem - Why your warm audience isn't upgrading

→ What a convers...

I watched a guy recently running a $20 million coaching business.

He had a hundred employees. Legal issues popped up. Customer problems. Compliance headaches. And just like that, the business went from $20 million down to $2 million. He had to lay off 95 people in a few week.

I watched that story unfold and thought, "Yeah, no thank you."

In this episode of The Expert Edge, I'm breaking down something nobody talks about in the coaching industry: why bigger isn't always better, and why I've chosen to build a $2-3 million business instead of chasing $20 million or more.

Everyone's always talking about scaling. Hit seven figures. Hit eight figures. Build an empire. But at a certain point, you're not building a business anymore. You're building a job with 100 employees and compliance issues in multiple states.

Here's what I've learned after 17 years in this industry: there are two types of people. The entrepreneurs who want to build massive enterprises. And the artists who want to buil...

My first coaching session almost made me quit.

I was sitting in my laundry room on a landline doing a practice session as part of my coaching certification. Forty-five minutes in, the woman just goes off on me. "Colin, you are pissing me off." I walked out and told my wife, "I don't know if this is for me."

Now, over 17 years later, I've done over 4,500 hours of paid coaching at $3,800/hour. I keynoted at the American Institute of Hypnotherapy and Neurolinguistic Programming. And this week, I've got 55+ people flying in from around the world to spend three days with me.

In this episode of The Expert Edge, I break down the exact three skills that transformed my coaching from "I'm pissing people off" to commanding premium rates and creating real breakthroughs with high-level clients.

This isn't about being nice. It's about being transformational.

What you'll learn:

→ Master powerful questions - Why asking the right questions creates breakthroughs (not giving advice first)

→ Use re...

I just coached someone to $3.2 million in a launch.

Now, I've never personally made $3.2 million in a single launch myself. But here's what changed everything for me: I don't have to have done what they're doing. I just have to know how to solve the problems they face.

In this episode of The Expert Edge, I break down the premium private client model-a revenue stream that's sitting in plain sight that most coaches miss because they haven't repositioned how they think about pricing.

Over 17 years, I've built multiple revenue streams: courses (14,000 people through Conversion Story Formula), group coaching, masterminds, and advisory boards. But premium private clients sit at the tip of the spear. I've made $300K-$600K per year from premium clients while only working with 15 total clients per year. Right now, two clients just signed this week for $62,000-that's for about 10 coaching sessions.

Here's the shift: the price of your coaching isn't determined by your current audience. It's d...

Right now, there is somewhat of an existential crisis going on. People are questioning: What value do I bring to the world? How can I, if I'm not smarter than AI, really add value? Where is my business and career direction going? I also think there is a strong movement towards people wanting authentic connection and an incredible opportunity right now for you to stand out in the marketplace as you.

In this podcast, we unpack how to capitalize on the human advantage that you have right now. With three big ideas, we explore:

1. The use of sprinkling in some sweat so that you can connect with your current clients.
2. Connecting with your audience more authentically so that they feel connected to you and want to buy from you.
3. Why creating real-time interaction with your audience is one of the most profitable strategies right now 

I also announced that we are hosting another implementation workshop for premium private clients. This experience sold out last time, and Colin Boyd will be ho...

You're booked solid. All the creative projects you wanted. All the clients saying yes. Your portfolio is overflowing.

But you're exhausted. Overworked. The money isn't matching the hustle. And you're wondering if building a bigger creative business means becoming a manager of people you don't want to manage.

In this episode of The Expert Edge, I sit down with Laura Higgins, who went from struggling with pricing and positioning to building a multi-seven-figure creative business. More importantly, she did it without losing the freedom, fun, or creativity that makes the work worth doing.

Here's what most creatives don't realize: being good at your craft isn't enough. A photographer can take stunning photos. A designer can create beautiful work. An agency owner can deliver incredible results. But when it comes to pricing, selling, marketing, and building systems? Most creatives freeze.

We talk about how Laura got the "niche slap" early on, shifted her entire positioning, and built a ti...

I've run close to a thousand workshop days over 17 years.

And if there's one thing I know: it doesn't take thousands of people to change your business. Ten people in a room? Game changing.

In this episode of The Expert Edge, I break down the five execution ideas that separate successful in-person workshops from expensive flops. This is Part 2 of the in-person workshop formula—the strategy was Part 1, this is how to actually run them.

Get these five ideas right and people walk out with finished products, deeper connections, and they'll be begging to buy your next offer. Get them wrong and you'll have an expensive gathering with no results.

What you'll learn:

→ Go from warm to cold in your marketing - Why starting with your warmest audience gets butts in seats

→ Focus on finishing - Why people want to leave with a finished product, not notes

→ Set up expectations with pre-framing - How 20-30 minutes of framing changes the entire engagement level

→ Fill out boxes to break down com...

Online events tend to convert weak. Connection feels distant. People disappear after the training.

Then you run an in-person workshop. Same content. Same you. And something magic happens.

In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026.

One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have created this without your program." That conversation wouldn't have meant the same in a Zoom call.

Here's what most people don't realize: in an AI world where information is everywhere, real human connection is becoming increasingly rare and increasingly valuable. In-person workshops create that connection. They build community. They increase enrollment. They create stickiness so clients stay longer.

What you'll learn:

→ The 5 big reasons ...

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is-there's a simple shift you can make that will change everything.

In this episode, I walk you through the next level of conversation mastery:

• How to instantly read the room and adjust your approach to create rapport quickly.
• The power of asking the right questions to guide conversations toward genuine connection.
• Why being intentional with your words (and silence) can dramatically improve your impact.

Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes-less awkward.

If you want to stop feeling like a deer in headlights when talki...

So many struggle with something that has the power to change everything-conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don’t know what to say next. We’ve all been there. But here’s the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will.

In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact:

- How your body language shapes the way people perceive you before you even say a word.
- A subtle shift that creates deeper, more natural connections.
- The key to guiding conversations effortlessly, so they feel engaged instead of forced.

If networking, small talk, or meeting new people has ever felt intimidating, this episode is for you. Let’s make conversations feel natural - and even enjoyable.

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I’m hosting the first in person event I’ve held in 6 years - September 18th a...