What if scaling your business had less to do with your pricing… and more to do with your positioning?

In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate.

You’ll discover:

• Why niching down is the fastest path to scaling up (even in a saturated market)
• How Sarah turned a simple coaching program into a full-blown CULTure—with pins, swag, and sky-high retention.
• The belief that nearly cost her everything—and how she reframed it to unlock massive growth.

This is the perfect episode for coaches and course creators who feel stuck, stretched thin, or afraid to charge what they’re worth. Sarah’s story is proof that it’s possible to scale with simplicity, soul, and style.

👉 Learn more about Sarah’s work at photographybusin...

What does it really take to go from six figures in debt to running a multi-million dollar business—without selling your soul, skipping meals, or pretending your life is a highlight reel?

In this episode of the Expert Edge, Colin sits down with retail strategist and powerhouse entrepreneur Janine Mix to unpack the real, raw, and surprisingly hilarious journey from financial rock bottom to unstoppable success. This isn't fluff or “just believe in yourself” advice. Janine shares the exact mental, strategic, and emotional shifts that helped her rewrite her money story.

You’ll learn:

• Why most broke mindsets don’t get solved by making more money.
  
  
• How to stop “building” and start selling (without needing a perfect funnel or 100k followers).
  
  
• The unexpected key to staying grounded when your business starts to scale.
  
  

If you’ve ever questioned whether you’re too late, too stuck, or too far behind, this conversation will show you what’s possible—and how to take the first real step forwar...

If you’ve ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you.

In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what’s actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that coaches and course creators need to know right now.

You’ll learn:

• Why static images and memes are still beating expensive videos
• How your creative (not your copy) is now the biggest needle-mover in performance
• The #1 reason your ad might be getting clicks—but no conversions
• What to expect (and optimize) if you’re running a webinar funnel in today’s landscape

Whether you’re scaling to six figures or just trying to get consistent leads, this episode will help you simplify your ads, lower...

If your offer used to sell like hotcakes but now it’s just… sitting there, this episode is for you.

In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that’s stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn’t the product—it’s how you’re positioning and presenting it.

You’ll learn:

• Why “nice-to-have” offers kill momentum—and how to reposition your product around a problem people need solved now.
• How to simplify your promise so it lands instantly (and why complexity kills conversions).
• Easy, no-brainer tweaks you can make to boost perceived value and get more yeses without lowering the price.
• How to add emotion, story, and resonance that drives action instead of apathy.

If your funnel’s feeling stale or your checkout page is collecting digital cobwebs, this episode will give you a clear path forward—and the confidence to make your next launch your best yet.

🎯 W...

If AI still feels like a novelty or a “nice-to-have”… this episode is your wake-up call.

In this Expert Edge episode, Colin sits down with Billy Sticker—a multi-7-figure entrepreneur who’s helped generate over $450 million for his clients—to break down how not using AI is quietly sabotaging your time, team, and bottom line.

You’ll learn:

• How to use AI tools like ElevenLabs and Claude to clone your voice, repurpose content, and automate busywork without losing authenticity.
  
  
• Why most entrepreneurs are working way too hard—and how to build systems that scale, using tech that’s finally caught up to your vision.
  
  
• A simple video strategy (powered by AI) that can position you as the go-to expert in your niche—even if you hate being on camera.
  
  

Billy also shares the heart behind his latest venture, HireZim.ai—a mission-driven agency that helps businesses implement AI using highly trained virtual teams from Zimbabwe.

If you want to save time, scale smarter, and stay ahead of the curve ...

If your Reels are tanking, your growth is crawling, and your strategy is still stuck in 2021… you’re not alone. Most coaches and creators are making a handful of simple—but costly—mistakes that are crushing their Instagram performance and leaving money on the table.

In this episode of the Expert Edge, Colin sits down with Instagram growth expert and co-founder of InstaclubHub, Brock Johnson, to unpack what’s actually working right now on the platform—and what’s flat-out killing your growth. With over 700K followers and a multi-7-figure business built on Instagram, Brock brings the data, the strategy, and a whole lot of clarity.

You’ll learn:

• Why your Reels aren’t getting seen (and what to change right away).
  
  
• The most underused Instagram features that boost engagement without burning out.
  
  
• How to design a 30-day Instagram strategy that drives leads and converts followers into buyers.
  
  

If you’ve ever felt like you're playing catch-up with the algorithm or wasting hours creating c...

 What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last?

In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention.

You’ll learn why slow growth is often smarter growth, how Jon uses YouTube and evergreen webinars to generate daily sales, and the surprising power of solving one problem really well. Jon also shares the exact mindset shifts that helped him resist comparison, stay focused on value, and build a business that fits his life—not the other way around.

If you’re tired of chasing hype and ready to build something real, this episode will give you the clarity and confidence to commit to the long game. Your business doesn’t need ...

Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue.

You'll discover why focusing on helping others instantly dissolves fear, how to make any presentation feel like a natural conversation, and the mindset shift that helped Colin confidently speak to 5,500 people at his first major paid presentation. Plus, learn a practical three-step exercise you can use moments before speaking to ground yourself and access unshakable confidence.

Whether you're pitching to clients, leading team meetings, or speaking on stage, these techniques will help you access the confidence that already exists within you. Stop hiding your brilliance behind speaking anxiety and start showing up as t...

What if your biggest obstacle to success… was you?

In this episode, I’m joined by therapist and coach Julia Kristina to unpack the sneaky, subtle ways high performers sabotage themselves — even when things are going well. If you’ve ever found yourself procrastinating, overthinking, or shrinking back just as momentum starts to build, you’re not alone.

Julia shares a refreshing, practical perspective on how to break these patterns and create real inner safety so your success doesn’t feel like something you have to survive.

Here’s what we dive into:

• Why high achievers self-sabotage (without even realizing it)
• How to separate your identity from your results so failure doesn’t derail you
• Tools to build emotional scaffolding so you can grow without burning out

If you’re ready to stop over-functioning and start trusting yourself through every stage of growth, this episode is for you.

Check out Julia Kristina's free 25 Power Thoughts here: https://25powerthoughts.com/

Disc...

Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout.

In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage stress, protect their energy, and build a thriving business without burning out. Sarah, a leadership coach and author of Turn Down the Noise, shares research-backed strategies designed to help you reset, recharge, and find joy in your work again.

You'll discover:
- The #1 reason highly sensitive entrepreneurs struggle in online business
- Why taking a "Business Sabbath" can reset your dopamine and boost creativity
- How scheduling time for play actually makes you more productive
- Simple, science-backed strategies to protect your energy in a noisy digital world

If you've ever felt overwhel...