Episode 304 | Influencing Humans in an AI Generation
AI is getting faster, smarter, and more accessible by the day. Content is cheaper. Tactics are everywhere. And “good enough” is now automated.
So why does it feel harder than ever to actually influence people?
In this episode of The Expert Edge, Colin breaks down what still moves humans in an AI-driven world and why influence today has far less to do with tools, prompts, or platforms… and everything to do with presence, trust, and conviction.
This isn’t an episode about fighting AI or avoiding it.
It’s about understanding the one thing AI can’t replicate, human influence, and how to lean into it more intentionally as a coach, speaker, or course creator.
You’ll discover:
- Why information no longer creates authority and what replaces it
- The invisible elements that make people trust, follow, and buy (even when they’ve seen the same ideas before)
- How to shift from “content creator” to “trusted voice” in a crowded, automated marketplace
- Why certainty, embodiment, and emotional safety now outperform clever tactics
If you’ve felt like your message should be landing… but isn’t converting the way it used to. This episode will help you recalibrate what actually drives influence in this new era.
Because in an AI generation, the people who win aren’t the loudest or the most optimized.
They’re the most human.
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode304
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
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