From $75 Photo Sessions to a Million Dollar Coaching Empire w/ Sarah Petty
What if scaling your business had less to do with your pricing… and more to do with your positioning?
In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate.
You’ll discover:
- Why niching down is the fastest path to scaling up (even in a saturated market)
- How Sarah turned a simple coaching program into a full-blown CULTure—with pins, swag, and sky-high retention.
- The belief that nearly cost her everything—and how she reframed it to unlock massive growth.
This is the perfect episode for coaches and course creators who feel stuck, stretched thin, or afraid to charge what they’re worth. Sarah’s story is proof that it’s possible to scale with simplicity, soul, and style.
👉 Learn more about Sarah’s work at photographybusinessinstitute.com
👉 Follow Sarah on Instagram: @sarah.petty
A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but only for the next few days. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it.
>>> Check out the Academy while it’s open
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode273
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
TOOLS COLIN RECOMMENDS:
- Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/
- Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
Listen to more of my podcast here:
THE CONVERSION STORY FORMULA™
Connect with your audience & fill your programs with a conversion story.
Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and easily convert them into your programs (without ever needing to be pushy or feel uncomfortable selling.)