What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last?

In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention.

You’ll learn why slow growth is often smarter growth, how Jon uses YouTube and evergreen webinars to generate daily sales, and the surprising power of solving one problem really well. Jon also shares the exact mindset shifts that helped him resist comparison, stay focused on value, and build a business that fits his life—not the other way around.

If you’re tired of chasing hype and ready to build something real, this episode will give you the clarity and confidence to commit to the long game. Your business doesn’t need ...

Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue.

You'll discover why focusing on helping others instantly dissolves fear, how to make any presentation feel like a natural conversation, and the mindset shift that helped Colin confidently speak to 5,500 people at his first major paid presentation. Plus, learn a practical three-step exercise you can use moments before speaking to ground yourself and access unshakable confidence.

Whether you're pitching to clients, leading team meetings, or speaking on stage, these techniques will help you access the confidence that already exists within you. Stop hiding your brilliance behind speaking anxiety and start showing up as t...

Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout.

In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage stress, protect their energy, and build a thriving business without burning out. Sarah, a leadership coach and author of Turn Down the Noise, shares research-backed strategies designed to help you reset, recharge, and find joy in your work again.

You'll discover:
- The #1 reason highly sensitive entrepreneurs struggle in online business
- Why taking a "Business Sabbath" can reset your dopamine and boost creativity
- How scheduling time for play actually makes you more productive
- Simple, science-backed strategies to protect your energy in a noisy digital world

If you've ever felt overwhel...

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is—there's a simple shift you can make that will change everything.

In this episode, I walk you through the next level of conversation mastery:

• How to instantly read the room and adjust your approach to create rapport quickly.
• The power of asking the right questions to guide conversations toward genuine connection.
• Why being intentional with your words (and silence) can dramatically improve your impact.

Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes—less awkward.

If you want to stop feeling like a deer in headlights when talki...

After seeing so many talented coaches and course creators feeling stuck, discouraged, and uncertain, I knew we had to have this conversation. The truth is, the energy in the world right now—fear, uncertainty, disillusionment—is affecting all of us. But here’s the key: challenges don’t define you; they shape you.

In this episode, I break down the three biggest mindset traps that keep experts from breaking through:

• Believing that setbacks mean failure – How one painful business loss led me to restructure and scale to millions.
• Comparing yourself to others online – Why the most "successful" people you see are struggling more than you realize.
• Waiting for the “right” time – The deeply personal story of why I stopped waiting and took action—even in the hardest season of my life.

If you’re feeling stuck or like your breakthrough is always just out of reach, this episode will give you the perspective shift you need. The economy may be uncertain, but your ability to adapt and serve is...

For years, I thought making money as a coach or course creator had to be complicated—big launches, fancy tech, and endless prep. But the truth is, you’re probably sitting on untapped income right now. You don’t need more time or resources; you just need simpler strategies.In this episode, I share three quick, practical ways to start making fast, easy money using what you already have. If you’re ready to simplify your business and boost your income without overcomplicating the process, this episode is for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Check out the Podcasts featuring Colin & Sarah:

Part 1: https://www.expertedgepodcast.com/blog/episode244

Part 2: https://www.expertedgepodcast.com/blog/episode245

For all the show n...

For years, I thought success was all about your strategy—the perfect offer, the perfect pitch, the perfect marketing process. But the truth is, your business will never outgrow your identity. If you see yourself as someone who just “gets by,” you’ll always hit an invisible ceiling—no matter how many strategies you try. In this episode, I break down three key shifts that will help you step into a more abundant identity. If you’re ready to break through, this episode is for you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Check out the Podcasts featuring Colin & Sarah:

Part 1: https://www.expertedgepodcast.com/blog/episode244

Part 2: https://www.expertedgepodcast.com/blog/episode245

For all the show notes and links:

https://www.expe...

Scaling a coaching business doesn’t have to mean working more hours. Just ask Verena Tschudi and Lauren Monique—two coaches who hit roadblocks before finding their breakthrough with Sell From Stage Academy®. Verena was stuck at $200K-$300K per year, and Lauren struggled to scale beyond one-on-one coaching. The game-changer? One high-converting presentation. In this episode, they share how this strategy helped Verena break past $1M and gave Lauren predictable growth in her business. If you’re ready to scale smarter, don’t miss this one!

Sell From Stage Academy is currently open for just a few days. 

https://sellfromstageacademy.com

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodc...

The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode!

During this episode you’ll discover: 

• The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)
• The new beliefs you must adopt to command a virtual or live stage (they are very different to what you think)!
• The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results).

And more!

Want to truly master the...

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as: 

• The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly) 
• How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!
• The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master the ar...