Episode 335 | The In-Person Workshop Formula™ Part 2
I've run close to a thousand workshop days over 17 years.
And if there's one thing I know: it doesn't take thousands of people to change your business. Ten people in a room? Game changing.
In this episode of The Expert Edge, I break down the five execution ideas that separate successful in-person workshops from expensive flops. This is Part 2 of the in-person workshop formula—the strategy was Part 1, this is how to actually run them.
Get these five ideas right and people walk out with finished products, deeper connections, and they'll be begging to buy your next offer. Get them wrong and you'll have an expensive gathering with no results.
What you'll learn:
→ Go from warm to cold in your marketing - Why starting with your warmest audience gets butts in seats
→ Focus on finishing - Why people want to leave with a finished product, not notes
→ Set up expectations with pre-framing - How 20-30 minutes of framing changes the entire engagement level
→ Fill out boxes to break down complexity - How to turn complex concepts into simple fillable templates people actually complete
→ Design the room for discussion - Why roundtables convert better than U-shapes or classroom setups
→ The psychology of immersion - Why two days in a room changes more than months of online content
→ How to structure activities that actually stick - Breaking the complex into simple, fillable boxes
→ Why AI-generated content overwhelms people (and how to fix it)
→ The role of logistics in transformation - How room setup determines engagement level
Real insights from the episode:
- Why I don't try to fill rooms with cold traffic (warm is where the magic happens)
- The Bonjoro approach to personal outreach (and why it works)
- How to design activities with five fillable boxes (story mapping example)
- The pre-framing that makes everyone feel like friends immediately
- Why finish-focused workshops convert better than content-dump workshops
- The mini U-shaped roundtable setup that beats all other configurations
- How to handle people facing backward in roundtables (without awkwardness)
- Why one big influencer was SMSing old clients to fill their event
- The immersion principle from Anthony Robbins (and why it works)
- How to set expectations so people show up ready to engage
- The difference between knowledge and knowing (and why it matters)
Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California
Register here: https://training.colinboyd.co/ssa-live-event
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode335
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
TOOLS COLIN RECOMMENDS:
- Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/
- Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
Listen to more of my podcast here:
THE CONVERSION STORY FORMULA™
Connect with your audience & fill your programs with a conversion story.
Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and easily convert them into your programs (without ever needing to be pushy or feel uncomfortable selling.)