Episode 334 | The In-Person Workshop Formula™ Part 1

Online events tend to convert weak. Connection feels distant. People disappear after the training.

Then you run an in-person workshop. Same content. Same you. And something magic happens.

In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026.

One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have created this without your program." That conversation wouldn't have meant the same in a Zoom call.

Here's what most people don't realize: in an AI world where information is everywhere, real human connection is becoming increasingly rare and increasingly valuable. In-person workshops create that connection. They build community. They increase enrollment. They create stickiness so clients stay longer.

What you'll learn:

→ The 5 big reasons in-person events work (and why online can't compete)

→ Results - Information becomes implementation when people are in the room

→ Ascension - The magnetic pull of being physically present with the leader

→ Proof - Real footage of you on stage becomes your best marketing asset in an AI world

→ Community - Peer bonds that can't be created online

→ Stickiness - How in-person events keep clients longer and more committed

→ The three types of workshops - Implementation events, signature live events, intimate intensives

 Real insights from the episode:

• Why I spent $50K at a free event (the power of in-person)
• The client transformation story: $15K to $90K through community and connection
• How in-person creates proof through real footage (critical in the AI age)
• Why online community can't replace physical proximity
• The three event types explained (and which one to run first)
• Why cutoff dates and early-bird bonuses drive registration
• The follow-up sequence that keeps momentum after the event

Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California

Register here: https://training.colinboyd.co/ssa-live-event

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode334

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

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- Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/ 

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