Episode 316 | How to Build A Highly Valuable Network
"Colin, how did you get connected to these big names you’ve collaborated and worked with? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?"
Here's the honest answer nobody wants to hear: I paid to be in the same room as them.
Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer.
In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has come from relationships and friendships I've intentionally built in this industry - and I'm sharing exactly how I did it.
I walk through the mindset shifts, tactical strategies, and energy you need to bring when networking. This isn't about manipulation or playing games. It's about deciding that building relationships is important, investing to be in the right rooms, and showing up from a place of abundance instead of scarcity.
What you'll learn:
→ Why you need to pay to be in the room (and why almost every major relationship requires investment)
→ How to come from abundance instead of scarcity (people can smell neediness from a mile away)
→ The 60-day check-in system: How to stay connected without being weird (Instagram, WhatsApp, Voxer, then text)
→ The hallway hack: Where the most influential people hang out during conference sessions (spoiler: not in their seats)
→ Why showing up as a fan kills your chance of becoming a peer or partner
→ The law of reciprocity: How having a podcast (or platform) creates natural collaboration opportunities
→ How to transition from "person at the event" to "person they text when they're in town"
Real insights from the episode:
- Why conferences should be 80% about meeting people and 20% about content
- How to reach out to people in paid programs you're already in (the 15-minute catch-up framework)
- Why market value and personal value are different (and how to leverage both)
- The Instagram to WhatsApp to text progression for building relationship intimacy
- Why starting a podcast was less about building an audience and more about having a platform to offer value to people Colin wanted relationships with
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE.
If you're interested in finding out more information and applying.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode316
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
TOOLS COLIN RECOMMENDS:
- Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/
- Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
Listen to more of my podcast here:
THE CONVERSION STORY FORMULA™
Connect with your audience & fill your programs with a conversion story.
Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and easily convert them into your programs (without ever needing to be pushy or feel uncomfortable selling.)