Nailing Your Niche
I was terrified to niche down. Genuinely terrified.
I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..."
You know what happened? Nothing. Crickets.
Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem.
My business tripled.
In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do.
I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business.
What you'll learn:
→ The Niche Making Model: Person, Problem, Promise, Mechanism (the four parts of a strong niche)
→ Misbelief 1: "If I narrow my niche, I'll miss out on potential clients" (this is backwards - here's why)
→ Misbelief 2: "I can solve so many problems, I don't want to limit myself" (lead with ONE, help with more later)
→ Misbelief 3: "Narrowing my niche will restrict how much money I can make" (99.9% of the time, going narrow makes you MORE money)
→ Misbelief 4: "I don't want to choose the wrong niche" (don't marry the niche - date it)
→ The Niche Narrower Model: How to go from broad-broad to narrow-medium (with real examples)
→ Why "executive moms" beats "working moms" and "female doctors only" beats "health coaching for women"
→ The avatar upgrade: Time over money wins every time
Real examples from the episode:
- How one personal trainer niched from "health coaching" to "female doctors only" and his business exploded
- Why "busy moms growing their career" (broad-broad) becomes "executive moms with kids getting promoted in finance" (narrow-medium)
- How I went from generic leadership coaching to "get clients every time you speak" and tripled my business
Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating.
Interested in working with me directly to scale your Expert business?
That's exactly what we do inside ELITE.
If you're interested in finding out more information and applying.
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode315
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
TOOLS COLIN RECOMMENDS:
- Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/
- Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
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