Episode 293 | The #1 Tool I Used During a Down Market To Save and Scale My Business
When the economy dips, most business owners panic. I want to show you how to not just survive a down market, how to scale through it.
In this episode, you'll discover the single most powerful tool that helped me grow my coaching business when others were shrinking: speaking. You’ll discover how one well-crafted presentation can attract clients, create authority, and generate sales on repeat without relying on algorithms, ad spend, or endless launches.
You’ll learn:
- Why speaking is the fastest path to trust and sales (especially in tough markets)
- The 3 shifts that turn your presentation from informative to irresistible
- How to leverage one talk across stages, webinars, and events for predictable growth
If you want to recession-proof your business and scale without the burnout, this episode will show you exactly how.
Listen now and get instant access to Colin’s free “Sell From Stage” masterclass at 👉 colinboyd.co/class
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode293
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
TOOLS COLIN RECOMMENDS:
- Check out Colin's Virtual Studio Setup: https://colinboyd.co/virtualstudio/
- Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
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THE CONVERSION STORY FORMULA™
Connect with your audience & fill your programs with a conversion story.
Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and easily convert them into your programs (without ever needing to be pushy or feel uncomfortable selling.)