Why would you do a live launch? Does it actually help your earnings or is it just buzz? Whether you've done them a million times or you're still on the edge of jumping in, this episode is going to help you. I'll be sharing with you the principles that are super important when considering a live launch. Because, the truth is, planning a live launch is a marathon and not a sprint and there is training and building you can do along the way to help prep you for the big day.