How To Differentiate Yourself w/ Lise Kuecker

A lot of entrepreneurs get started with the dream of someday selling their business while cashing in with a big exit. However, in the expert industry, oftentimes you are “the brand”. So the idea of selling your company becomes much more challenging. My guest on this episode, Lise Kuecker, has exited 6 companies already and shares how she has built another 8 figure business by not only simplifying her offers but by rebranding and changing the focus of her company allowing herself to be taken out of the equation! If you’re in the expert industry and have ever thought about an exit one day, this is the episode for you!


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