How to Create Messaging that Converts w/ Brandon Lucero

The right messaging will largely determine how successful you are as an expert or course creator. Unfortunately, so many get this wrong. 99% try to appeal to their audience's logic opposed to their emotion. When you appeal to your audience's emotion and meet them where they are at, you instantly build real rapport. My guest today, Brandon Lucero, is the leading expert on how to create the right messaging within your marketing and content to tap into your audience's emotion & drive them to take action.

In this episode you'll discover:

• How to be very specific with your messaging while still reaching a very large general sized audience.
• The 3 phases that allow you to get the most out of the content/creatives you already have data on - this is genius!!
• A totally different perspective on how to find your ideal client without boxing yourself into a specific niche - this is also brilliant!
• And a whole lot more... You don't want to miss this episode!

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Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

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