The most certainty you have, the more likely you will be to convert clients into your programs. One of the most attractive attributes that your audience is looking for in you is a sense of certainty that your program can solve their problem.
In other words your offer can bring a sense of certainty to the uncertainty that they are experiencing in their life and business right now. The problem is that most coaches don't understand the three levels of certainty that you must develop in your offer. These three levels don't happen automatically or by accident, they must be consciously cultivated so that when you speak about your programs your audience actually believes what you are saying. This episode will help you to understand how to develop those three levels of certainty which will make your offers more attractive and profitable.
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